GAIN is a proven framework that applies behavioural science at scale. With a foundation of 8 years of fieldwork and community co-design — and a current randomized controlled trial with 150+ schools in Malaysia — GAIN helps organisations design for change that lasts.
It combines:
Adopted by partners across education, health, and development sectors, GAIN is powering a new generation of programs that don’t just inform — they transform.
learners reached through GAIN-powered programs
learning sessions completed
schools participating in current field validation
more cost-effective than global benchmarks (independent analysis)
sectors deploying GAIN across Asia and Africa
