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From Awareness to Action on the Planet’s Biggest Challenges

Climate literacy is growing — but action often lags. People know what needs to change, yet struggle to translate that knowledge into consistent, daily behaviours that support environmental resilience.


GAIN helps bridge that gap.


By combining gamification, incentives, and peer-based reinforcement, GAIN-powered climate programs move beyond awareness campaigns to foster real shifts in habits — from recycling to conservation to community-led green innovation.


In localised initiatives:


  • Learners earn rewards for adopting sustainable practices
  • Youth communities run eco-challenges and upcycling projects
  • AI-driven nudges promote consistency in climate-positive actions
  • Peer networks hold each other accountable to green goals



In Indonesia, youth, including those with disabilities, use the GAIN model to drive climate action and turn waste into functional community products. Our model doesn’t just teach climate concepts, it trains youth in green entrepreneurship. From maggot-based composting that turns organics into soil health to cardboard photo frames that upcycle packaging waste, the GAIN model guides teams so climate action becomes practical, income-generating, and sustained by the community.


GAIN turns climate action into something that feels doable, social, and rewarding — especially for those most affected by climate risk.

Nazario’s mother, on her son, a learner on the autism spectrum who now reminds the family to recycle

“Now he comes to me holding materials and says, ‘ini, daur ulang (translation: please recycle this)’. He understands what it means to save the Earth.”